SEO Lived in Marketing. GEO Lives in Community.

Marius Ciortea 0:00
Community managers are really good in position to be this new role of GEO leader. The only user-generated content within an organization or brand is usually the community. So I think that as SEO lived in marketing teams, GEO specialists will live as a part of a community team, or adjacent to a community team.

Announcer 0:26
Welcome to Community Assistant AI, the podcast exploring what’s next for community managers and the AI technology that supports them. Hosted by Chris Heuer, with over 30 years in community management, joined by co-host and chief community officer of Higher Logic, Marius Ciortea. AI can answer the questions, moderate the threads, and monitor the signals, but it can’t build trust, spark belonging, or turn a crowd into a community. That human work is still yours.

Chris Heuer 0:57
Good afternoon. Good morning. Good evening. Wherever in the world you might be, so happy you could join us for this kickoff for our community assistant AI podcast, and I’m joined today by Marius Ciortea from HireLogic. Marius, can you believe we’re finally here after so many months?

Marius Ciortea 1:15
Yeah, I don’t know. It’s it’s been it’s been a it’s been a journey.

Chris Heuer 1:18
Well, there’s a lot going on, and and you know in that time, we’ve actually gotten to get to a better base, I think, for the profession. And you’ve been to a couple of conferences since, and you’ve talked to a lot of people, and you’ve released your MCP server for Vanilla, and you’ve been doing all this other stuff out there. And in fact, since I mentioned Vanilla, I should probably make a brief mention about HigherLogic as our sponsor. HigherLogic is sponsoring this podcast that I’m hosting and running. Marius is my co-host because I’ve known him for a while. Back when he was chief community officer for IBM, had a chance to run into him several times at all the different events out in Connect in Orlando and and out in oh gosh I don’t remember the name of the conference in Vegas. Imagine that. Don’t remember the name of the conference in Vegas. And then San Diego, and then we had TED at IBM, I think, as well. Anyways, a lot of that IBM stuff back in the day. And so, you know, I’ve always looked up to Marius, and we started talking about the impact of AI on community management. We realized that there was something there. And then, more importantly, Marius was sharing with me what he was doing with his agents, and really doing some cool stuff. And we got to the idea of trying to help other community managers figure this out, and so that’s the goal that we have here. And more importantly, the findings that I had-I’m going to turn this to you in a minute. I promise right away-was that everyone is pretty much aligned around this common theme, which is that we can hand off the busy work to the AI, we can hand off the business case development and some of that stuff, but the relationships, the trust building, the irreducible human work still belongs to human community managers, and that’s the primary thesis of this show. And that’s a pretty poor way of expressing it. But Marius, could you expound on that a little bit more, maybe?

Marius Ciortea 3:00
Sure. I think the conversations that that that we’re having is really how can a AI or AI enabled community help community managers do even more and better, and maybe do things that we are never been able to do before, right? So I think that’s where the idea came from. Community community assistant is like, how does AI assist the community? And and when we’re speaking community, we’re speaking broader. We’re not only looking at like community managers, but you know, how about the users of community? You know, how are they actually going to be impacted by the world of AI and AI tools, and how can that be of benefit? And then you know when we first talked about it, we there was Open Claw just came out, so that was amazing. I’m almost like off Open Claw at this point, so it’s so it’s been a while. But I think the underlying thing is is not about replacing him because it’s it’s never been the case. It’s it’s always about you know the expectations that we have now as community managers now that we have those tools and how to fulfill those expectations because regardless the technology in the past it’s it’s never been about replacing the community managers but you know now that we have X how can we do things differently or better, and how can we serve the the members that trust us with their content, and and how can the members trust that we are good stewards of the community?

Chris Heuer 4:31
Yeah, and and of course, one of the broad themes in community management that both sides of the equation, the community members and managers both face, is that it’s been underfunded in a lot of organizations, and there has been this sort of desire to automate more, and there has been a challenge in presenting the business case to get sufficient funding from executive sponsors. There’s a lot of reasons for that, and we seek to deal with that holistically. It’s not just about bolting on Claude and putting. It together with a Hermes harness or something like that. It’s it’s a matter of how do we actually work better with the rest of the organization to integrate the power of community to give us feedback on future product needs, to give feedback on the current product needs, to be able to understand what is actually going on, and to be able to present that as business value across the organization, and so one of the things you had mentioned to me when you were over at Community Week in London was how that was rising, how more people were talking about how they get that information back. And the first one that you really hit on, and you just wrote a great series on this on GEO, right? So here’s a new hat that a community manager can can really wear? Could you talk a little bit more about that series and that opportunity for the community manager to get more ingrained in the business?

Marius Ciortea 5:48
Yeah, I mean, I think this is one of those new fields that everybody sees as an opportunity, and that comes out of like a couple of you know research that are kind of like obvious. Number one, I think a month ago or so, Cloudflare released an article saying that for the first time there are more bots surfing the web than humans, right? And that that was the first thing where we had to think about like what does that mean? Because naturally, as community managers and building up communities, we are not building communities for bots; we are building community for humans. And one of the traditional metrics that every community manager had was number of page views and visitors per month. Clearly, building a community, you want to see that rise. The more visitors and page views you have, the more likely is they’re going to join the community, and the community will grow. And that was then the driver to more traffic because those new community manager community members would post right or reply, provide their knowledge into the community, which then brings again new people in, and specifically through SEO, right? That was one of the big plays because if there’s a certain solution to a certain problem that’s very unique to the community, that would be captured by Google, somebody does a search on that. Now your threads are being visible. New members come in, potentially new community members. They again do something, and the flywheel continues. And more on the

Chris Heuer 7:14
support side. If I interject for a second, because we were just this is our first time recording together in Riverside, and we had an issue getting set up, like your happens regularly, and if I in the past would have had to go to the Riverside forums or somewhere in there, wait for somebody to answer, that would be a whole other thing. But go to the boards and find the right thing and figure out what their taxonomy was and everything. That could have taken me 1010 minutes or maybe five, depending on how well it’s organized. But instead, I went right into Claude and asked the question, how do we solve for this thing? And within 30 seconds, I had you know step by step resolution to our problem. So that’s the sort of user experience we definitely want to believe and and and embrace and support. But doing that isn’t so easy as just having it point at your community forums, right? You have to do something a little bit different with it. And I was wondering if you could talk a little bit more about what that difference is, or what some community managers need to do with their community data now to make it AI ready.

Marius Ciortea 8:11
So I think again, it’s a little bit less of what they need to do; it’s more of what you need to be aware of how AI is looking at this. So previously, like I said, the SEO was was going to look into, you know, the structure of a sentence or how often a keyword is mentioned within that particular thread. Right? AI is now smarter because AI has reasoning, so it’s going to look into the reasons why a thread is successful versus a sentence on your marketing webpage, right? It’s going to sort of like compare it, and what the difference maker is, it turns out that AI trusts humans, which is you know this one of those new things that we are in this world. AI trusts humans more to have the right answers than humans working for other groups like marketing or support or other place because it adds more value to the human mind. And ironically, humans trust AI now more than they trust humans because that’s again data that that we’re seeing. 65% of people surveyed in one of the recent publication I saw said that they are trusting AI answers over human answers. [Correction: the number is misremembered and the comparison is misstated. A Clear Spark Digital survey (April 2026, 2,127 US adults) found about 68% of respondents trust AI-powered search as much as or more than traditional Google search — a comparison against Google, not against people, and only roughly a third trust AI more. Source: https://clearsparkdigital.com/ai-search-study/. The full note is on the episode page.] So humans trust AI. AI trusts humans. That is a little bit what you you need to kind of understand as community managers. So now that it’s like, okay, how can we help AI to trust your answer in the community more than other answers? Because the AI, by the time it visits you, may visit another 100 other communities for similar answers. So you need to provide context to the AI, and that is sort of the work that I think community managers will be able to do. One of them is the the context of the author’s authority. Right? Is the person that answered the question somebody recognized by the community to be. The one that has the wise one, I call it, or or or the the guru that that has that that recognition from the community to have a different level. So in gamification terms, it would be like you know the guy who has the highest authority is the guy that has maybe a badge that recognizes him to be the authority of that certain certain area topic, or or yeah, or things like that, right? The other things could be that the authority comes because they are a company employee, or even more, maybe there are from support, and we can recognize that. So the AI can put now the answers in context. It was not just provided by somebody random, it was provided by somebody that is a let’s call a champion. It’s an advocacy program. He may be a champion now. That is more valuable of an answer than somebody else answer. The answer came from a support person in the in the company, so it is now officially a support answer that support has adopted, and then the last thing is like, what do others in the community think about the answer? So upvoting is a feature that we all have in the community, or downvoting, right? So if you have now an answer that is by an authoritative figure that has been upvoted or liked more than others, the AI puts all those things together and says, like, “Oh yeah, that is not only trusted because it’s a human; it also trusted because the guy has authority, and it’s been recognized by the community to be the right answer. That is what I will give to other humans that trust me, because AI wants to build the trust with humans and wants to give the right answer, and if they would provide the wrong answer, the humans won’t trust it, and the whole AI thing will drop. So it is in OpenAI’s and Anthropics and other companies’ interest to find a way to give the best answer at all times, so that you come back to them as often as possible.

Chris Heuer 12:00
So listening to that, although it seems like there’s a couple of signals that gets embedded in the data or the metadata that allows the AI to understand this stuff, and there’s also another issue which you didn’t get into, which temporality-the old answers versus the more current answers-and I find that the AIs that I work with, the LLMs, anyways, do a pretty good job on that in looking at dates and looking for the more recent stuff, but it can still get confused in some places. Is there any way? I mean, I’ve talked to a couple of people who are imagining a new kind of robots.txt file to define a sort of ontology for the AI agents to understand what that badge means or what the employee badge means, and these different things. What have you seen in terms of the sort of emergence around defining ontologies to ensure that when an AI is crawling your site, it is understanding the unique elements and data from within your community.

Marius Ciortea 12:52
Yeah, I I’ve seen discussions on this, and we are also trying it. And there’s something like an LLM .txt file that are being put in, or that you actually transforming the HTML file and and you create an alternative file that is an MD file, like a Markdown language file for computer for AI to easily easier digest. I I think those are going to be valid efforts. Though my prediction is that the AI won’t really care because it’s so fast already and so quick to understand what the context is. That really will prefer a Markdown language versus HTML, which, by the way, is already a Markdown language. So it’s it’s sort of like it’s just not the preferred agent language, but it’s a Markdown language. It’s not a computer science. It’s not a. It’s not like C, right? Which is actually a computer languages. It’s HTML is Markdown. So I think while while you will see some of those, the real value will come simply in community managers doing their work. Right? It’s kind of, hey, do I have a a way to recognize people who have authority in my community, and how do I do that? Like that would be my first question that I would where I would start, and kind of building out that program, right? Do I have a way to recognize an answer as the right answer, right? Even something like simple as that will be very useful. Am I doing this, by the way, every single day? That’s another one. A lot of people have these capabilities, but you go to many communities, and and not every question that was put in was actually marked as like final. That is the right answer. And then, of course, data cleanliness, right? Which kind of goes with temporal think as well. You know, do I really want to have answers in the community that are like five years old and not relevant to my product anymore make it a little easier on the AIs not to crawl old questions and answers. So I think that matters a lot more than what the technology side will solve. Companies like a company I work for, HireLogic, and others will create this this MD files in the back. To make it easier, but again, there’s no magic solution. Like you have to do the work and and think about it programmatically, and that’s a good example of where where humans will make a lot of sense to build that strategy first. And then once you have that strategy, of course, maybe you can have agentically something that goes in there and validates the answers to be correct ones in market. I mean, that’s.

Chris Heuer 15:22
I want to. I want to get into more about agents, but we don’t have enough time right now to do this. But, but there’s another thing that arises as we start looking at GEO because what happens there as well. You know, look at the instance with me in Riverside earlier. I went to Claude to get that answer, and Riverside never saw me engaging. They didn’t know I had the question. I didn’t know I had, you know, gotten the answer that I needed, or how long it took. And now I’m not showing up as a visitor to that community. So a lot of community managers kind of base their value of their community on the traffic that it generated and the questions that it answered. So this now is all happening. I mean, we’ve been through this with Google. I know we’ve been through this with Google, and especially now they put the answers up top and everything. But now we’re looking at even more of that traffic to your website going away. How does the community manager justify their budget, their existence, and everything else if one of the primary metrics was community traffic on their website for getting answers and engaging with other community members if it’s dropping so much as a result of AI answering for them.

Marius Ciortea 16:26
Well, the first thing I would say if if if the only way you justify your exsistence by traffic, you’re already a little bit in trouble. So so maybe we should do a different podcast on like you know with that title. Like you will not survive if that is your ROI measurement, but the the the the answer to your question will be technology will be solving some of it. I know we at HighLogic are doing some things around geo dashboards because the data is actually there, and companies like Cloudflare are actually starting to provide that kind of data because it is, you know, when AI looks at things, we have now the expectation that we can actually track that because a lot of this has been done with like AI training and they’re just stealing people’s content, right? And there’ve been lawsuits around this, and we don’t go into details, but those lawsuits created the need to understand what an AI actually does on the page. Is it there to steal your content? Is it there to wants to train on your content, but you can get compensated for it? Right. Cloudflare has some programs from that as well. So those actions are being now tracked. So we can see today in the backend how much traffic comes from a bot versus coming from a human. We can also start seeing citations: how much that the bots actually cite you. So it’s not only crawled you, but how many citation came from it. So your search that you just did on Claude, the service in the backend will have a record of like an individual got an answer that came from either the Riverside website or Riverside community, right? And what I’m banking on is that the AI will prefer community more so than than the marketing material, and you will community managers will have the data point, and the last thing to say here is why community managers are really good in position to be this new role of GEO leader is because the only user-generated content within organization or brand is usually the community, right? So you have maybe social media, which is going to user-generated content, but that is user-generated content of sources you don’t really know. But it certainly is, and it’s going to be cited, by the way. So you have your social media strategy has to have a geo point of view. But in the community specifically, you know who the people are, so you have much better position to influence geo. So I think that as SEO lived in marketing teams, GEO specialists will live as a part of a community team or adjacent to a community team.

Chris Heuer 19:12
Yeah, and then for bigger brands still, it still is a science in many ways, and a lot of the things from SEO actually still apply. And then there’s some other elements, which is actually being more specific. And you know, SEO requires this somewhat if we’re going to get it right to understand who is the target that we’re trying to get this information to. Who is that ICP or persona that we’re serving in this, and a bunch of those other factors. So we still will have in larger organizations where there is going to be somebody in charge of the science side of this as well, who hopefully will support you. But I do agree with you that right now there’s an opportunity for the community manager to get some extra credibility by raising their hand and starting to implement this stuff now and understanding it and how it impacts. And to your point, actually, the other day when I was searching and I was actually in. Early part of the funnel where I was trying to find a solution, and they do have the little citation links now in almost all of the AI LLM models. And I clicked through that, and when I saw the URL, it did say you know question mark ChatGPT for the attribution in the URL bar. So I’m not quite sure how that showed up there because I’d never seen it before. I don’t know if ChatGPT is adding that now in order to get that attribution or what, but you know this is still an evolving space as when it comes down.

Marius Ciortea 20:28
It’s it’s evolving, but it’s in benefit of all to show that value because a brand web page has the same issues, right? And they want to show, and ChatGPT wants to show that it’s valuable to the brand for doing that citation, right? So they are working with the host providers on how to actually transfer that data to show the value, because ultimately down the road there’s going to be you know advertising at some point. Like ChatGPT has been talking about it for a while; they have not implemented it, but they will want to show things like, hey, you know, people coming to ChatGPT and they’re more likely to click on this and look how much traffic we’re already sending to you and for just two cents a click, you know, you can be number one in our citation. All that stuff will happen right now. It’s very much still subsidized with those companies, but as as revenues grow or the need for revenue is going to be more important. Advertising is going to be explored. No industry that has that many eyeballs will not be impacted by advertising at some point or another.

Chris Heuer 21:33
We’ve got a lot of stuff to cover and not enough time to cover it all, which is why we’re going to be doing this as a podcast series over the coming months, and very excited about all this. And beyond that, though, we’re hoping to bring together a community of community managers to actually explore this together. And that’s where, when we first started talking and really getting this idea of what is the uniquely human work and what is the stuff we can hand off to the AI, I started thinking about how do we actually map those functions. And when I did that, I applied where my background is, which is in CX, going back to customer experience design and journey mapping, and particularly looking at the idea of pre-awareness, awareness, consideration, first use, expert use, and and all the other bits around it, and then realized that you know there are different types of communities. So what I did was I put together this work map report, and you’ll find this on the community assistant AI website. There is still some AI slop in it because there’s so much work to be done. I wasn’t able to do it all by hand, so we’ll just own that up front. But the idea here is that we’re going to refine this together. We’re going to figure out what is the job that the human does, and what is the job we hand off to the AI, and what is the hybrid? And when we started looking at the numbers, it’s it’s really surprising there is not a lot of pure AI work in it. The other thing is that between the time that I first started putting this together and now, GEO is like a really important job to be done that’s not included in there yet. So we’re going to need to be adding this in here as we go forward, and we’ll be talking more about the work map and that other elements together. But the idea ultimately is that the community assistant AI site will not only have its own community on school where we’ll be able to talk to each other and share ideas, but I’ve been building a resource directory behind that work map so that you can share skills or resources or agents or any other technologies or notes or suggestions. You can tell me when something’s wrong and add it right into the work map itself, and we’ll be cultivating it and curating that as we go. Before I, we don’t have enough time to get into that in full. Beyond that, so please check that out, Marius. The one thing I want to close on with you here, as we’re starting to come up and running out of time for this first one is coming to the question of why are you doing this, and I want to I want to set that up a little bit before I let you answer, and that’s that you know one of the reasons why Marius and I have gotten along and really do this is that we do stuff to serve the market, as I say. It’s not about necessarily the interest of an individual company, but it’s about the industry and the field in which we operate. And when Marius and I first started talking, it was very clear that while we were going to have HireLogic as a sponsor, we’re not going to be limited to only talking about HigherLogic. We’re going to be talking about what’s going on in the industry, what other platforms are doing, what other tools are emerging, and everything else. And I was just hoping you might share a few thoughts on why you came up with that approach. If you can talk a little bit about how you managed to get that approved, as something to do with the marketing team, because that’s always a challenge. And you know what you’re thinking about in approaching this as my co-host here in this show and doing this with me.

Marius Ciortea 24:38
Well, you know, I think it’s it’s less about the budgets, right? My role as chief community officer, as at the probably we are now the the largest community platform. Maybe Chorus still still still has an edge, but they’re losing quickly to us. But we’re one of the largest one. I think we have the obligation, or I have the obligation, to sort of. Move the industry forward because you know I owe my career to this industry. So, and it’s very hard to when I go to different events or I talk different customers, I see all kinds of different levels of community management and experience. And my hope is that by you know getting everybody involved, especially with these new tools and opportunities, community is something that the investment that so many people have done in community will pay off, right? And all things that we always talking about community, how important it is, will pay off. And and ultimately, if you think about in the age of AI, it is a cool story to have community, which is human-driven, be part of the AI story, right? Yes, because it it is just something we can’t really replicate right now. We we can’t replicate what a community does, which is the human voice, because otherwise we’d be just agents talking to agents, right? And look what’s happened like in Reddit and LinkedIn, where they’re really fighting against AI and AI slop, because they understand that you know, in order for LinkedIn to work, you need to have people in LinkedIn that are humans talking to other humans. You know, in order to be for Reddit to be valuable, is for humans providing content, not AIs. Right. So, to me that is is it’s just a fun time to be part of a community experience, and it’s I think I see this as my job to sort of like help lead the way with community managers and saying hey have you thought about this or have you done that and and it’s always like I know you phrased it more into like you know what should stay human and what belongs to the to to the AI to the agent. I I come from a more you know sounds kind of weird place, but I’m I always been a sort of like lazy throughout my entire life, right? So it’s kind of like it was not. And when I say lazy, it’s it’s it’s more outcome driven. I don’t care how the work gets done. Can I do the work and be doing it in a way that that I I can do more? And that always existed prior to AI. Like you know, so just basic example. When I started in the community space, there were no moderation features. Moderation was a pain. You had to go read every single thread, make sure that you understand the thread, you know, answer it or close it, or if it’s a spam or inappropriate language, delete it. That was a lot of work. They asked from day one, “Can I have a system that you know removes all bad language? You know, cold AI or whatever. But once that was invented, great. Now I don’t have to monitor for bad language. That was a huge win. The next thing, can you have me something that I can see all unanswered questions? And before you know it, I had a moderation system put in, right? And that is-it’s not that I offset my work. I just like moved stuff that I just didn’t find like exciting to have a technology solution for it. AI is just like that. It’s it’s never been about replacing. It’s always like now that we can do this, what other things can we do instead? And what I personally always like to be a community manager is is hanging out with people. You know, going out to an event and having a group of community members and having a dinner with them-that-that is what I prefer to do versus like reading every single thread and making sure that no obscenities have been put in there. I mean, that’s just like waste of my time in my point.

Chris Heuer 28:36
Yeah, yeah, and there’s so much other busy work like that, and you know, we we have had moderation tools now for some time, and I think that thank God, thank God. Well, AI is you know an advancement to some of that stuff. It is just an evolution of the tools more so than some crazy unique thing.

Marius Ciortea 28:53
Yeah, thing like translations too. There’s another example. I could be in there and and translate every single thread. You know, with using Google Translate and to go copy paste and start making these, and I’ve done it sometimes. Like I remember, you know, there was some guy that was happened to be German, and and his English was really bad, and and you know, so I took the time to do like you know go to Google Translate’s website, translate the thread, put it there, and says just for you, and it was a great moment because that guy felt really special that I did something just for him. So, and a great story, not scalable, not scalable. You know, now we have translation as part of our toolset. How nice is that? You know, more people can access our content now. So it’s it’s all about like thinking what can we do for our end users to be delighted and impressed-not impressed, but delighted-and have a a good experience with us. And then, how can we scale that? What we do naturally, one-on-one conversation. How do we scale that to multiple people using technology?

Chris Heuer 29:57
Yeah, and so back in the early days. Of social media, you know, when we were running around the world launching Social Media Club, one of the things that hit me early was humans don’t scale. Simple as that. We can’t. Yeah, we’re not systems, but the tools and systems we use can scale some things for us. And at the time, that response and that kind of cute little phrase, a meme, even really, as I put on a bunch of slides over the years, was really about the need for social media managers to reply to every post, and you know, as the spam war happened with the automation of replies and posts and everything else, it’s gotten to the point where you know that’s just not possible. And so, I’ve reframed that and now see it as a question of what are the things that we need to reply to, and what are the things like the moderation stuff, the translation that can actually be done by the technology instead, and that’s really the core question that we’re looking to answer here. And of course, it’s in the name: how do we use AI as a community assistant to the community manager? And that’s kind of the frame of the whole thing that we’re looking to lay out over the coming couple of months, and hopefully beyond, and that’s where we want your input to figure out how you’re doing it, what questions you have, you know, in the work map report and elsewhere, and of course, in all the various places where you’ll be able to pick up this podcast. We hope you’ll ask some questions, and we’ll get a chance to answer more of those. We’re going to be having some incredible guests. Thankfully, we know a bunch of really smart people like Richard Millington and others out there. I spoke with Mark Burch recently. You have a couple of really great people at your company. A few couple of people at some other companies who are out there who we’re going to try to get in and see if they can join us here as well and just really tap into the full wisdom of leaders in the community management space, is there anyone in particular you’re looking forward to having on the show?

Marius Ciortea 31:46
Well, if Rich is here, it’s going to be obviously fun always talking to him. I like, you know, you mentioned Mark. He has a great point of view how to track ROI in the community. I think that we probably have every show should have a little bit of discussion how that ties what we’re thinking into ROI. So I think those were two, but there’s plenty that we can come up with and bring in. I also would be interested if anybody like you know that listening to the podcast wants to be on the show and has something cool to show that we have not thought about. Love that. This is the place where experimentation is important, right? And we show you hopefully provide different point of views and alternatives of how to do certain things, and some things you’re gonna be like, “Oh yeah, I need that, and someone’s like, “That makes no sense, and that’s totally okay because this is about like exploring all the various tools that we do have in our toolbox and how how to use them effectively.

Chris Heuer 32:40
Yep, and if you have any suggestions, if you want to be a guest, you can go to communityassistant.ai, click on the contact button, and there’s a form that you can fill out and reach us from that way as well, which is probably the easiest way. Well, we’ve gone a couple minutes over for what we intended to do today as our sort of episode zero to get this together, but I’m really happy with everything we’ve had a chance to cover and have a chance to introduce the show to you. Really looking forward to talking to some other people in the coming weeks and getting more deeply into this topic. And there’s so much that we’re learning as we go. I mean, I think about LinkedIn, how they made it so easy inside of LinkedIn to reply with an AI response, and now they’ve made it even easier to mark something as AI slop, and you know that’s I I don’t know how that’s going to work. We’ll see. Encourage it, and then not, and then, but there is a lot of AI slop showing up on LinkedIn, so they need to battle it some way. But that’s the idea. Please go ahead.

Marius Ciortea 33:33
Yeah, you know we’re gonna we you just open up another like you know worms here, but I think that that features like that will be in the communities as well. I mean, 100% Like before they put it in, I was thinking about something like that because we heard from many customers of like, how do I stop AI slop, right? And often it’s well-intended AI slop. It’s not even like bad intent. It’s like somebody who is not in full control of their language because that you know they’re coming from a different country it’s an English speaking forum and they use AI to articulate the answer not super simple on how to do this and just having a button though of like saying this is AI slop how how we we know that it’s not going to be intended maliciously is like I just don’t like this person so I’m just going to say it’s AI slop, so so that’s it’s it’s it’s a problem not not that that it’s unique to LinkedIn. I think it is now in many communities, and that is worth its own show and and conversations on how to actually handle that. And ultimately, I wanted to say like because your question was like around Riverside and saying, “Well, the I got the answer, but I didn’t get it from community. From a brand perspective, it doesn’t matter. That’s another thing we just have to deal with. We cannot be so egocentric and say, “Like all good answers shall come from community and community alone. The brand doesn’t care. The brand just wants. To know that the user Chris had a question and had gotten an answer and can use the product now-that is the ultimate value for the Riverside brand. So we need to to think of through all those pieces.

Chris Heuer 35:15
I think I think now that I need to hold a mic so I can drop it in the right moments. That’s a great way to end this today, Marius. I really appreciate it, and really grateful again for Higher Logic helping make this possible for me. This takes a lot of effort, as you’ll see in the work map report. There’s a lot of work that went into that, and and not only that, there’s a whole bunch of other stuff we’ll talk about around that, and building the website and the applications that run behind it, and we’ll talk about that at some other time, but right now, again, just my gratitude for you joining us today. And Marius, again, thank you so much for sharing all of your knowledge and being one of those wise ones who’s actually out there understanding that the advancements you can make in the field benefits you, your friends, the profession, and actually the industry as a whole as well. So thank you again very much. And this is Chris Heuer and Marius Ciortea as the host and co-host of Community Assistant AI. We’ll see you again soon.

Marius Ciortea 36:09
See ya.

Announcer 36:11
Community Assistant AI is sponsored by Higher Logic, a human-centric technology company that unites communities, communication tools, and data to personalize experiences and drive meaningful engagement among customers and members. Community Assistant AI is made by community managers for community managers. Visit our website and help us map the work that stays human.